L'oreal Paris Editor-in-Gloss

Hey there L'Oreal Paris! My name is Emily Byrski, I'm a college student at New York University, a fashion blogger, a photographer, an adventurer, a sunny Floridian, a semi-pescatarian, a Virgo with the slight OCD to prove it, and I'm always excited to try new things -- and I would love to be chosen as your first ever Editor-in-Gloss! The skills that I've gained over the past seven years through high school and in college -- editing, research, communication, writing, organization, and public speaking -- have prepared me for the position of guest editor.

 

  • I don't just want to work in fashion, I want to change the world of fashion. I just got back from studying in Italy, where I took this awesome class about the Fashion Industry. We took trips to factories and workshops that make anything from suits to shoes to pocket squares for high-end labels like Chanel and Canali. We gained so much first hand insight into the entire process of fashion and one thing that really struck me was a moment in Lake Como when one of the owners of the fabrics factory we were at began to explain to our class the ways in which her company was trying to reduce their environmental impact. As someone who is passionate about sustainability, I was surprised to realize that I hadn't even considered the ways fashion is so damaging to our world. So here I am, back in America, having ordered as many books about Sustainable Fashion as I could find on Amazon, having changed my major to The Marketing of Sustainable Fashion, and hoping that I can have some positive impact on the fashion world. One of the best ways to make Sustainable Fashion a more prevalent issue is exposure and I would love to learn from the incredible experience you are offering about how to create successful media campaigns and work towards a more socially responsible future for the beauty and fashion world!

Above: Wearing an eco-friendly Amour Vert dress for my blog.

 

  • I have a background in photography and the arts which makes me very confident in my aesthetic abilities and my creative "eye." I started studying photography when I was in 8th grade, but if you were to ask my mom she would tell you my interest started when I was six and she gave me a pink plastic Barbie camera to play around with. Since then I have taken dozens of courses about photography skills and photographic arts. I spent every summer of high school at at least one photography camp, usually in New York City, then lo and behold began college at the NYU Tisch School of the Arts as a Photography and Imaging major. Though I have since realized a career as a photographer may not be my sole goal and I have transferred to the NYU Gallatin School of Individualized Study, it is not for a lack of interest. I still continue my photographic work, especially when I am traveling. I have experienced many different critiques and discussions about the effects of things like a diagonal composition or a shallow depth of focus. I am most comfortable in a creative setting and I think this would make me a great asset to the L'Oreal Paris team.

Above: Examples of my personal photography.

 

  • I have a variety of experiences with marketing, social media, and communications. I have worked at Getty Images for almost 2 years now as a Research Editor. My job essentially requires that I look at pictures and videos all day long, sifting through the Getty site to find what I think will work for each client's request. Sometimes it is cut-and-dry, like searching for a picture of a child blowing bubbles, but other times I will receive notes from a creative team of a concept that they are trying to achieve. For example, someone may say we need images that embody "hope" and I will spend a few hours seeing what I can find. It's a good exercise in creativity and visual content. This semester, in addition to working at Getty, I began an internship in the Public Relations department at Salvatore Ferragamo. I am gaining some awesome insight into the ins-and-outs of PR and how hectic the whole thing can be. It requires a lot of those OCD organizational skills that I mentioned earlier. I think that these and my various other internships and jobs have given me a lot of the skills required in a position like the guest editor. Even more, I am really confident in my writing and speaking abilities after my four years in high school as a member of the #4 ranked Model United Nations team in the country. In Model UN we learned how to write about our ideas in a comprehensive way, how to discuss and debate those ideas, and how to present those ideas to oftentimes very large bodies of people.

Above: My personal aesthetic: a refined and brightly colored preppiness with a touch of New York urban trendiness.

  • I'm a blogger, a writer, and a self-diagnosed social media addict. I started my blog in my freshman year of college at NYU. It's been a process and is a constant work-in-progress, but I have loved keeping up with it. It started out as me posting outfits and ranting about my life and is still pretty close to that except I've added components of travel, food, and lifestyle to make it a little more well-rounded. I'll admit, it's not a small amount of work, but it's been worth most of the effort so far if only because I really enjoy writing and photographing for it. I love the world of fashion and beauty if only because I am drawn to beautiful things. I think making the world more beautiful really translates to making the world a better place. One of the biggest things I have had to work on is my social media savvy and developing my personal identity online. I mean, I am constantly scrolling down my Instagram and Tumblr feeds, checking Pinterest for new ideas, stopping by Facebook to see what the latest news is. I'm continually keeping up with trends through sites like Vogue or Refinery 29 so that I can be on top of my game. I try to stay active on all of my social media accounts and maintain a consistency throughout. It would be so incredible to be mentored by industry experts that could help me better my knowledge and skills. 

Above: Examples of my personal style.

 

  • I have a valuable idea of the bigger picture. I have always been a traveller and an adventurer at heart. It's just my mom and I at home which made traveling pretty simple growing up and to her, a no-brainer. The way I was raised was to understand the value of experiences -- my mom would always say, "Yeah, we could spend our money buying a huge house and a boat and nice cars, but I'd much rather use that money to go see the world, wouldn't you?" We have travelled across Europe and down into Central America and the Caribbean. In the past few years we have ventured into parts of Africa, a continent that continues to amaze me in all the best ways. Through my travels and my time abroad I have gained such an appreciation for the world as a whole -- for the unique perspectives that can be seen in various cultures and societies. 

Above: The Poas volcanic crater in Costa Rica; an abbey in Ireland; The Duomo in Florence; the blue domed churches of Oia, Santorini; a traditional boat on Lake Bled in Slovenia; camels trekking through the Sahara desert in Morocco.

 

  • I'm always game to try new things. I don't know that I've ever been the type to sit back and just let things happen. I have jumped off cliffs in Zimbabwe and in Switzerland. I have galloped on horseback through windy sand dunes in Oregon, across the green of Ireland, and through the hills of Abruzzo, Italy. I have dined anywhere from a Michelin star restaurant among the lavender fields of Provence to a side stop town in Morocco on the road from Marrakech to Fez where the menu consisted of a choice between seared meat 1 or seared meat 2. One year I am taking ski lessons in the mountains north of Montreal and the next year I am sleeping on a camel-hair blanket under the stars of the Sahara Desert. And this all seems like nothing compared to everything I still want to do with my life. I am willing to try anything at least once (except that one time in South Africa when I was offered the local culinary delicacy of uncooked worms). I think this willingness for the unknown is an asset to any team, especially when considering creative work like marketing and communications. It's a willingness to think outside outside of my comfort zone and push myself to the edge and see what happens. 

Above: Riding a camel through the Sahara desert in Morocco; paragliding in Interlaken, Switzerland; enjoying a boat ride around Capri, Italy.

 

 


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